Content and Launch Planner - 90-Day Calendar, Checklist, KPI Tracker

For creators, makers and small shops who want a plan without a heavyweight project tool. Set a start date and a launch date; the 90-day content calendar fills in dates, weekdays and week numbers, highlights launch day and colour-codes status (Idea to Published). The launch checklist ships with 25 editable tasks across four phases, scheduled relative to your launch date - move the date and every due date moves, with Overdue and Due-soon flags. The weekly KPI tracker records audience, email subscribers, visits, leads, orders, revenue and spend, then calculates growth, conversion and average order value and draws four charts against your targets. Posts published are pulled from the calendar automatically.

Dropdown lists (channels, content types, pillars, statuses) are editable. No macros; uses standard formulas intended for Excel and Google Sheets. Sample data shows the workbook in use and clears in one selection.

Features

• 90-day calendar: auto dates, weekday, week; channel/type/pillar/status dropdowns; launch-day highlight
• Calendar overview: counts by status, channel and week, with chart
• Launch checklist: 25 starter tasks, phases, owner, priority, auto due dates, overdue flags, progress per phase
• Weekly KPI tracker (13 weeks) with growth, conversion, AOV, net, cost per lead and 4 charts
• Weekly targets in Settings
• README with setup and clearing instructions

Not included

• Automatic posting or scheduling to social platforms; no analytics imports
• Content ideas library or copywriting templates
• Team permissions or task assignment beyond an owner text field
• More than one post per day without manually inserting rows
• Macros; chart styling may shift slightly in Google Sheets

AI disclosure

AI-assisted creation, human-directed. The structure, formulas and sample data were drafted with an AI model under human direction and checked by recalculating the workbook; you are buying a spreadsheet template, not professional advice.

Testing

Opened, recalculated and checked (formulas, charts, conditional formatting, dropdowns, no error values) in LibreOffice Calc 24.2. It has NOT been opened in Microsoft Excel or Google Sheets; it uses only standard formulas, dropdowns and charts, so it is intended to work there, but chart styling may differ. Formula values are calculated when you open the file.

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